Humanizing personality science

Touting “life, with personality,” Traitify wanted to sound more human than tech tool. Understanding developers’ desire to create engaging, personalized experiences, we used real-world examples to illustrate possibilities, and simple, scannable copy to encourage others to give it a try.

A new approach & visual assessment

One of the challenges was separating Traitify from other personality tests — and their shortcomings. A conversational tone simplifies the science behind the technology, and showcases key differentiators and benefits.